The mission of the enterprise is to feed the world with passion, and with products of unparalleled quality. Fulfilling this mission on a daily basis, Olymel is centred on tradition while maintaining a strong link between the farm and the dinner plate as well as innovating and listening attentively to its clients and consumers. The enterprise employs nearly 10,000 people, of which more than 7,000 are in Quebec along with large facilities in Ontario, Alberta, New Brunswick and Saskatchewan. Olymel exports nearly a third of its total sales, mostly to the United States, Japan, Australia and to more than 60 other countries. Its annual revenues reach $2.8 billion. The enterprise markets its products mostly under the Olymel, Lafleur and Flamingo brands.